How-to video blogs are very common these days. The popularity of smartphones and the expansion of broadband internet connection makes them easily accessible. Hence, many people turn to youtube to learn how to do something, whether it’s how to create DIY household items or how to edit and retouch images.
Businesses also leverage how-to video blogs in their marketing strategies, and this tactic enables them to establish stronger connections with their customers. This is because customers can engage with their sites directly by commenting and getting feedback. How-to videos are relatively easy to create because various screencasting tools are available today that allow authors to control the content. Hence, there’s no need to run them through a team of editors before publishing. Here are some tips for creating effective how-to video blogs:
Create a Script First
The importance of a well-planned script for video blogs cannot be overemphasized. A good script will help you focus on the subject matter and avoid unnecessary rambling. If you veer off-topic during your video, chances are, you might lose your audience in the process.
To create a script, you must first find a topic. When choosing a subject for your how-to video blog, you should consider your target audience, what they need help with, and the kind of language they use. The topic you chose should resonate with your target audience and their needs so that by merely seeing your video blog title, they’ll want to click to learn more. You can search for online communities such as Reddit boards, quora topics, and Facebook groups dedicated to your target niche. Find out the kinds of questions people ask there to identify where they need help.
After selecting a topic, write down all your ideas and points you want to talk about in your video blog. Your how-to video should be centered on a specific subject. Also, it should contain the various steps of what you’re discussing, so make sure you write them all out and fill in your script. Use a conversational tone in your sentences and ensure they are short and straightforward.
Show, Don’t Tell
How-to videos are more effective with visual elements like animations. While it’s essential for you to explain what you’re doing, your explanation should be accompanied by a video to make it easier for the viewer to follow. Your viewers will be able to process the information naturally and recall it easily when needed. A free screen recorder can help you create high-quality videos and demonstrate the steps for your viewers.
Prepare a Professional Voiceover
A high-quality voiceover recording will help viewers focus on the how-to video blog and follow along. Recording your video and audio separately will allow you to read off a script during your audio recording. This will make your narration more professional and help you sound more confident because you’ll have fewer mistakes.
To create a professional voiceover, use a dedicated microphone rather than a laptop’s built-in microphone to avoid picking up the computer’s fan noises. Before you start recording, make sure the room is quiet by turning off any background noises. If possible, keep the microphone off the desk, preferably closer to your mouth, and sit still while recording.
Make your voiceover recording very clear. Pronounce every word accurately and manage your tempo. Don’t be too fast that your audience won’t follow easily, and don’t be too slow, so they do not get bored. It’s best to maintain a natural pace.
Pay Attention to Editing
Editing is a crucial part of how-to video blogs. You’d need to sync the video and audio recordings together if you recorded them separately. There are several video editing software that can help simplify this syncing process. You’ll need to play your voice and video recordings at the same time and check for any discrepancies between both of them.
Feel free to crop out any part that took too long and bring the parts you want closer together. Always consider the length of your video when editing. It’s best to keep it short, informative, and straight to the point.
Share your Content
The effort you put into creating your how-to video blog won’t pay off if you don’t share your content. There are various ways to share video content. You can share clips of your videos on social media platforms to capture viewers’ interests and direct them to watch the full videos on your website. Alternatively, you can live-stream an announcement of the new how-to video blog through social media or share the video on youtube.