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Current Trends: Why Mobile Apps Rule The World

Smartphones became, basically, small personal computers that we take everywhere with us. They allow us to read books and listen to music, listen to podcasts and watch movies and series, they allow us to take photos and videos of amazing quality and edit them right on this very smartphone. Weather, notes, social media, maps, emails, bank cards, and so many more functions are combined in one small technical item. So, little surprise people use it extensively and enjoy all possibilities smartphones provide.

Mobile applications for smartphones, and also for tablets, are among the trends that continue to grow today. From the point of view of the companies, each one considers mobile development services for the sake of creating its own application, to be able to reach out to the users every time the user is online through the smartphone, which means – almost anytime. In terms of business, mobile apps are crucial and can make a difference between no profit and profit, and between profit and huge profit.

On the other hand, users also benefit from mobile applications to a huge extent. It is much more convenient to reach out to a website, service, or shop directly through the application, instead of going to Google or Opera, type in the name of the service or website, wait until it all loads, then go to the website, then go to page… so much to do when one can simply tap three times on their smartphone screen and voila.

If you believe that all companies that offer mobile applications do it only to sell, sell, sell everything they can to the user, and to annoy you with their ads day and night, well, you’re wrong. Users are pretty pampered today, and for a good reason: they have so much choice. And the choice is good. No choice is the Soviet Union, and no one wants that. Users also became more aware of their rights as customers, especially of their rights for privacy. Every application that spams them is deleted forever. Any application that is not user-friendly, does not have intuitive design or lags, gets deleted without hesitation. Moreover, any application that offers all its services only for money, and provides no free benefits for the user, is also deleted.

hBefore the company can offer the user a paid product or can ask him to buy a paid version of anything, it has to prove its product or service actually brings value. For free, yes. The Internet is a place where a lot of fraud is happening, and users no longer pay in advance without seeing what they get. Therefore, companies that offer mobile applications look for an opportunity to show their potential customers that they can provide value. Customers can test out the service or product and then, hopefully, buy.

That is mobile apps are beneficial for both parties – the company and the user, where the company shows what it can offer, and the user allows it to show its value in return for using a free service. And this is the reason why the trend of mobile apps continues to grow and develop.

Apple Launches New Site for EU Users to Request Data Records

Apple launched a privacy site where its in the European Union will be able to download the information and data that the technology company has about them in association with their ID (identifier). This site should extend its capabilities to users in the United States later as well.

Both Facebook and Google have already implemented similar tools.

In the case of Apple, the portal will provide information that includes the person’s activity in the App Store, iTunes Store, iBooks Store, and Apple Music, as well as Apple’s online store and its retail stores. Their history may also be requested at the AppleCare support center and other data such as iCloud bookmarks, calendar entries, reminders, photos, and other documents.

To access the information, you will need to log in to the new portal with your Apple ID account.

At the moment, the site is only available for accounts based in the European Union, in light of changes under the new General Data Protection Regulations (RGPD) that will come into effect tomorrow in that continent. It will change the way companies and public bodies collect, store and use information from Europeans.

This is a process that began almost two years ago and means that any organization -whatever its geographical location- that works with European data will have to report in an “understandable” way how the data that is requested and eliminate it from their servers when that mission is fulfilled.

Apple indicated that its new privacy portal will be enabled for the rest of the world in the coming months.

Apple is covered by the European Union’s General Data Protection Regulations (GDRP), which will be binding from May 25. This week the technology launched a site to compile, collect and modify the personal data it has of its users, in favor of digital transparency.

The manufacturer of the iPhone joins Facebook, Google, Whatsapp, Twitter and other technologies that have new services of apparent horizontality with respect to data management, in compliance with the RGPD and also in response to the scandal of Cambridge Analytica, which exploded earlier this year.

Apple: All Apple Pay data, text messages and Facetime calls are “fully encrypted”.

Apple defends the protection of privacy through its encryption system. “When you pay at the supermarket with Apple Pay, send an iMessage to a friend, or make a Facetime call, your data is fully encrypted. The same goes for the personal information you store on your device,” the company explains.

To help its customers verify the security of their data, the company launched a new platform that lists all the information stored in an account and allows customers to select the references they want to download. The process can take up to seven days.

What does Apple know about its users?

Apple anticipates that copying data requested by users will include details about app usage and activity information in spreadsheets and other formats, as well as documents, photos and videos in their original format, and calendars, contacts, bookmarks, and mail messages in a variety of formats.

The technology also lists what the download will not include. These so far includes a specific listing of purchases of apps, books, movies, TV shows, or music, as well as a detailed history of transactions made in your digital store.

Apple’s privacy portal allows you to correct data stored in an account or delete the account and delete all associated data.

Messages from the iMessage platform will not appear either, as Apple explains that these chats are encrypted and can only be accessed from the devices. Transactions outside the App Store are also not recorded.

Apple’s new privacy page allows you to correct the data that Apple technology handles, deactivate the account or permanently delete it, which also presents the possibility of deleting all data associated with it.

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