Interesting tidbit about app indexing for both Apple and Google. Google already has put into motion ways of indexing an app which may prove to be a boom for apps that have user generated content. Providing that content can be parsed and delivered correctly to users in a way that is meaningful. The full article can be found at
When I read this article I think of youtube videos and how when you do a search you will often see 1-2 video results as well as local business listing if appropriate. Google likes to show the top relevant results across different mediums. If you take this to it’s logical conclusion I can see the day where 1 of those top 10 results are from a indexed app. This will hold more truth perhaps for Google and Android users as Google knows you are on Android from being signed into Google or from your existing IP. From there they know you have let’s say the most awesome app in the world installed called “LocalLedge” ( I jest as this is my own app available on Appstore and playstore https://play.google.com/store/apps/details?id=com.cst.apps.localledge&hl=en). Knowing that you have that particular app installed they may show a relevant link corresponding to content inside that app. This would I think be doubly true if it’s a local to your area.
I’m just making an observation on this and in know way consider it to be accurate. However it seems a plausible senario to how Google already operates. I can not say much about Apple and how they plan on indexing. Perhaps if/when they launch their own search engine (SHHHHH – it’s a secret that they don’t want you knowing about ). Once again I’m just making what I see as observations and have no concrete evidence.