How to publicise your website

Sometimes, a website can explode from nowhere with absolutely no publicity, but it will catch a mood and suddenly be pulling millions of visitors. The story of Mahir and the I Kiss You phenomenon is possibly the best-known example of this. However, there are billions of pages out there, millions of websites, and only a small percentage ever get a significant number of hits at all. Many web pages hover with less than 10 straggling and probably lost visitors each month for their entire lives. So, how do you create a website that gets visitors? There are three golden rules: Content Navigation, presentation and content Publicity and content Oh, and content This may seem a little strange. Publicity comes third? And what’s all this about content? The more research that’s done on the Internet and the sites that make it versus the sites that don’t, the more it becomes clear that what people want is quality information, well presented and easy to find. How this happens to get to their computer they really don’t care. They don’t want loud colours; black on white is good with plenty of space and a readable, good-sized font. They don’t want too many pictures and images, so these have to be well chosen, clear and relevant. They do want a clear navigation system, maybe a search facility on a larger site, but most of all, what they really want is to find what they were looking for. If they don’t find it, they’ll leave, and they won’t come back, and they won’t encourage others to come. Remember your visitor is the most important...

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