There is certainly no shortage of technology that businesses can leverage to grow and be more successful than competitors. The innovative tech streamlining a number of daily, monthly, and even quarterly business processes continues to enter the market in every industry.
“Whether you’re part of a startup or an established small business, you should always be on the lookout for the next big innovation — not just to stay in the game but to build the next billion-dollar business,” Nick Bawa explained in a Forbes article.
Tech in business can cover customer service and support, productivity, marketing, accounting, and much more. Adjusting to anything new can be a bit challenging at first. But once you have integrated a piece of technology into a business system that truly needed to perform better, it’s definitely worth it.
Let’s take a deeper look at how you can leverage technology to grow your business.
1. Establish A Tech-Savvy 24/7 Help Desk
Technology can be very useful in customer support, since employing a team around the clock, seven days a week may not be feasible. Luckily, there are platforms like IP Geeks that provide businesses with a number of support solutions. One is a 24/7 help desk that can serve as your businesses customer service rep around the clock, but without the full-time salary.
This type of technology can save you a ton of money, and provide a stellar customer experience (CX). And that’s very important of you want to get a leg up on the competition. In fact, around 50 percent of brands plan on increasing their use of CX technology this year.
2. Get Valuable Customer Feedback Via Technology
While we are on the topic of customer service and support, let’s touch on how technology can give you insight into how customers see your business, products, and/or services. Most business get feedback from Google reviews, but if the feedback is not so great, it’s out there for the world to see.
Instead, leverage technology to reach and connect with your customers and let them fill out a survey or questionnaire. This will give you private feedback that you can use to make your business better. This works best by offering some type of reward for completing the survey or questionnaire.
“Collecting customer feedback is an excellent way for entrepreneurs to determine both the strengths and weaknesses of their product or service,” Chuck Cohn said in an Entrepreneur article. “The feedback received should guide future training programs as well as product development strategies.”
3. Upgrade Your Visual Content With Tech
Technology is great for creating a powerful customer experience, and one of the best ways to crush CX is to create a lot of content that your target audience will love. This can certainly be done utilizing the written word, but in today’s digital era, visual content is going to create longer lasting impressions and boost engagement.
There are platforms out there that can help you create powerful videos for your business. And the results could be exceptional. Over 50 percent of people watch videos online daily with 64 percent of those viewers taking action to buy a product online, according to statistics compiled by Mike Templeman in a Forbes article.
4. Technology Helps You Build More Efficient Workflows
Efficiency and productivity are hallmarks for growth and success. If your business can do better work faster than your competition, you can earn more clients and carve out a space as an industry leader.
The good news is that tech innovation in today’s digital era has produced amazing project management tools for businesses of any size, and in any industry. “Project management tools and templates not only increase team productivity and effectiveness but also prepare the organization for changes brought about by high-impact projects,” Moira Alexander of CIO explained.
Project management tools like Basecamp or Asana can elevate your business in a number of ways. From file sharing and real-time messaging to project organization, project management tools give your team what they need to increase efficiency for higher productivity results.
Wrapping Up . . .
The above four ways to leverage technology to grow your business into a successful company are not the be-all, end-all to tech and business growth. In fact, there are a number of ways to implement technology to grow your business. The above, however, are among the most essential, as well as the easiest to employ when just getting started with tech integration.
The key takeaway is to always be willing to adapt, regardless of how well your business is doing now. There will always be a new technology that can swing your competitors in front of you. Keep your ear to the ground and use technology to grow your business and out-tech your competitors. How do you use technology in your daily business?