Several ecommerce companies struggle to sell their products because they offer poor user experience (UX). As an ecommerce business owner, you need to recognize the importance of the customer journey. When your visitors cannot find what they want quickly, they leave your site. Shoppers do not need to spend several minutes searching for an item on a poorly designed website. There are plenty of other sites that can provide results in seconds. These online stores attract more consumers and meet sales goals as a result. Drive more sales for your site by reading this post on ecommerce user experience best practices.
Create A Simple Checkout Process
The checkout process is a major ecommerce store component. It directly impacts your site’s overall user experience. You can create a better UX for shoppers by requiring less steps to checkout. Simplify the process for returning customers by storing their information in your system. Then, customers do not need to input the same information each time they make a purchase. Provide new shoppers with a guest checkout option as well. Some consumers do not have time to create their own accounts on your site. If you only offer options to log into an account or create a new one, you could lose potential customers. Furthermore, embed a button that allows consumers to switch from their cart to the rest of your site easily. Use this ecommerce user experience best practice to boost your sales.
Improve Site Navigation
You can also optimize your ecommerce user experience by improving your navigation. The majority of consumers today are in a hurry. They do not have time to scroll through your site in search of a particular product. Allow visitors to find what they are looking for quickly with an advanced search function. Increase the speed and accuracy of with Magento Search extension. Plus, you can also improve your site’s navigation by creating descriptive menu labels. Rather than putting all the shirts you sell in a single location, provide customers with more specific options. Add separate labels for sweaters, t-shirts and blouses. That way, consumers can find what they are looking for quickly. Use this advice to take your ecommerce user experience to the next level.
Build Engaging Product Detail Pages
Moreover, build engaging product detail pages on your ecommerce site. This UX best practice involves determining the right amount of information to include on each page. While you want to offer consumers a detailed description, you do not want to overwhelm them with text. Use other forms of media to showcase products. Include professional photos of each product at different angles. Provide 360 degree views of every item or create product videos. Both offer visitors immersive experiences. Underneath your creative product content, add a visible “Add To Cart” button. With quality product details, you can convince consumers to impulse buy your items. Hence, this ecommerce UX best practice drives sales.
Optimize For Mobile Users
Since most consumers use mobile devices to shop online, you need to make your store mobile-friendly. Pay special attention to smartphone users. The majority of consumers who use their smartphones to shop online only use their thumbs to navigate. Place important buttons and navigational features in easy-to-reach areas. Moreover, keep irreversible actions in easily identifiable spots. Consumers grow frustrated when they accidentally tap on buttons like “Empty Cart” while shopping. Optimize your ecommerce store for mobile users so all of your visitors can have an ideal experience.
Provide Communication Channels
Finally, make it easy for consumers to get in contact with your team. This drastically improves user experience and drives sales because it eliminates any worries. Include a phone number on your site so customers can call you with questions. If you have a brick-and-mortar location, add your store’s address too. Many ecommerce sites also provide email addresses for an additional communication source. You can even include social media handles so consumers can direct message you. Consider using a live chat box so you can answer visitors’ questions in real-time as well. These tactics will improve your ecommerce user experience and increase your sales.
In order to reach your monthly sales goals, you need to optimize your ecommerce site’s customer journey. Improve UX by creating a simple checkout process with a guest checkout option. Additionally, improve your site’s navigation features like search engine and menu labels. Build engaging product details pages with text, video and photos as well. The best ecommerce sites also optimize their shops for mobile users. Furthermore, provide several communication channels to answer any consumer questions quickly. Use these ecommerce user experience best practices to drive more sales.