Google Trends is a tool provided by Google that lets people see topics and subjects that are gaining in popularity online. It gives people the ability to compare multiple topics to see what is more popular as well. Many bloggers use it to get ideas to write about and know what their followers may want to read about. But, Google Trends can also be a useful tool for business to use. Here are a few ways that a business can benefit from the power of Google Trends.
Help Choose Keywords
Keywords are the cornerstone of search engine marketing. Businesses that hope to rank in the search engines have to select keywords carefully. The idea is to get into the first 10 slots in the search results to get the most benefit. But, you want to do this on terms people are actually searching on. This is the basis of search engine optimization. Google Trends can help you find the keywords people are searching for on Google. This can help you decide what to write about and post online.
Discover New Trends
Having the right keywords is one thing. But, content is very important as well. If you are providing articles that no one wants to read then they will be leaving your site and not coming back. Therefore, you want to provide content they want to read and remember. And, ideally, they will become followers. Google Trends can help you identify interesting topics that people want to read about.
This tool will help you find out what is interesting to people at a certain time or place. This can spawn new ideas and create loyal followers for your website. The trick, however, is to make sure the content you write is related to your website.
A good tip is to type in broad terms and then narrow down from there. Using a broad term will help you see many trending topics. Then you can choose something within your industry or niche.
Find Resources for Backlinks
Backlinks are still an important element of search engine optimization. You do not want to go overboard. But, finding a few highly relevant sites is a good idea. Google Trends can help with this. You still want to pick things that are related, however. Just because something is trending that is not related to your site at all does not mean you want a link from it.
Monitor Your Competition
Google Trends is also a useful tool when it comes to monitoring your competition and rivals. If you see your competition popping up in Trends a lot, it may give you ideas on how they are doing that. You can then emulate what they are doing in hopes of mimicking the same success. On the other hand, you could also see that they are getting a lot of negative press for things they do. This can tell you what kinds of things to avoid.
As you can see, Google Trends can be a useful tool for business. It provides good data and information for a business to know how to develop a good strategy for SEO. If you are having a hard time coming up with ideas on how to attack SEO, then see if Google Trends can help.