Typically when we talk about e-commerce, we mean businesses that happen right on the web. In the U.S., e-commerce sales are growing about 10% a year topped by world-famous American sites like Amazon and eBay. Most of the bulk of their sales generally come from mobile gadgets which started to boom in 2009.
According to CPCStrategy.com, in 2012 there were a total of $218 billion e-commerce sales for overall products category (gadgets, clothes, electronics, etc.). In 2013 it was $240 Billion, 2014 – 259 Billion and it is assumed that by 2015 around $279 Billion will be earned by the leading American e-commerce stores.
The data above was preceded by American buyers who have purchased products right from American-owned website stores and statistically their numbers grow every year.
Overall, in 2012 data shows 184 million buyers, 2013 – 189 million, 2014 – 195 million and there is an assurance that by 2015 – more than 201 million Americans will be buying more products as new and better products are on the way.
The ages of the consumers also greatly vary when it comes to dealing with online purchasing over the years. The younger group whose ages range from 18-30 makes up to 54% of the sales while those with age bracket of 31- 44 takes a large part with 68% and the oldest bracket 66 and above makes up to 48%.
What we are referring here are actually the American consumers but if we will discuss worldwide purchasing, we could be talking in billions of dollars of profits a year that will be raked in by American-owned e-retail stores.
Ecommerce can be a difficult industry to succeed. To get the best results, you need to understand and somewhat control those who visit your website. One way to do that is through online visual merchandising tricks. The process of online retail-merchandising is different from arranging visually attractive store displays because people are not browsing through areas of physical products. However, you can convert the strategy for use on your website by adopting similar methods with images and product descriptions. For example, grouping images of related products together can cause potential customers to add more items to their online shopping carts. Use of eye-catching testimonial videos and captions can also help you increase sales.
If you want to know who are now the top leaders in American e-commerce store industry, check them out below.
Top American E-Commerce Stores in 2013-2014
1. Amazon.com (Seattle, Washington, USA)
Easy user interface with all available items, fast checkout, good discounts facility, a variety of payment methods. Products are affordable and delivery is fast.
2. eBay.com (San Jose, California, USA)
Buy products at low rate and sell your own items at your price. Offers best deals on special occasions.
3. Walmart.com (Bentonville, Arkansas, USA)
Sells home appliances, electronics, sports tools, automobiles, fashion accessories and a lot of products under various categories. Also offers free shipping, discounts on special occasions and gives out discount coupons. Has an easy user interface as well.
4. Costco.com (Issaquah, Washington, USA)
Sell wholesale and retail products that are more than thousands of them in variety. Costco sometimes goes up to be the second largest e-retailer in America and also third in the world in terms of largest availability of products. It also offers membership and give large discounts to members.
5. Target.com (Minneapolis, Minnesota, USA)
Easy find products for men, women and kids. With flexible buying methods, free shipment, best deals on special occasions, great discounts. Sells everything you can find on leading ecommerce stores especially for families’ needs.
6. Bestbuy.com (Richfield, Minnesota, USA)
Sells all kinds of electronics and computing devices and also offers installation and repair services all at affordable cost.
7. Newegg.com (City of Industry, California, USA)
Sells all kinds of electronic gadgets, video games, software, digital products, computer hardware and storing more than 3 million products for techies and internet shoppers.
8.Overstock.com (Cottonwood Heights, Utah, (USA)
Sells thousands of items like jewelry, clothes, furniture, toys, gadgets and a lot more. Products are generally high quality with affordable prices. It even sells new and used cars which is unique for an online retailer site. The site also delivers products right on your doorstep.
9. Shop.com (Greensboro, NC 27409 USA)
Very basic user interface, sells everything from kid’s goods to electronics. Also offer good deals and promos and always have discounts on its products and promotes its partner stores to help customers find the right products they want.
10. Macy’s.com (Cincinnati, Ohio, USA)
A nationwide department store with online retail store and offers jewelry, apparel, beauty products, house wares and a lot more that are intended for personal use.
More and more consumers are now switching to online shopping mainly by practical reasons. It’s a time saver, lots of products to choose from, no need to fight out with crowd, more affordable prices, no gas needed and of course lessened tax rates.
So it is inevitable that in the future, e-commerce stores will be dominating most of the world’s trade especially now that large developed nations like China has Alibaba and is putting up competition with the American giant e-commerce stores. Alibaba is now recognized as the top contender for Amazon and eBay on the aspect of their revenues and total assets.
Top American E-Commerce Stores in 2015-2017
2. Wal-Mart Stores Inc
6. The Home Depot
7. Best Buy
9. Costco Wholesale
12. Gap Inc.
15. Sears Holdings