In 2021, people continue to stay at home, relaxing with various gadgets, and this is a great opportunity for affiliates to extend their gambling audience. The previous 2020 year has shown good results for the gambling industry. Many countries have simplified the legal framework for gambling, and gambling arbitrage has become even easier.
This review will focus on how, in world practice, they are engaged in traffic arbitrage for gambling, what are the current gambling affiliate programs, and what advantages they offer. You can also check the latest casino bonuses at Casinobrend to be aware of the top available offers.
What’s Happening to the Industry Now?
Interestingly, according to a study from major online betting apps in the U.S., the total gambling turnover reached $2.262 trillion in 2020. By the way, the total profitability in the gambling segment has exceeded $400 billion: approximately $360 billion is held by companies operating offline, and $65 billion is accounted for by online gambling establishments. At the same time, the online sector shows an annual growth of 10-15%. And the annual profit of one of the largest gambling companies for 12 months exceeded the $767 million mark.
There is also evidence that the payout per client varies between $ 15-100 for Tier 2 countries (such as CIS, India) and $ 100-200 for Tier 1 (such as the USA, Canada, Germany, Australia, UK, Italy, Netherlands, Sweden, and others). The cost of attracting one foreign user on average costs around $ 1-3 for the CIS and $ 10-15 for the bourgeois. At the same time, the ROI of the business can reach 1000% for experienced affiliates. Beginners manage to show more than 100% effortlessly.
Prospects of Online Gambling
There are many ways how online gambling companies can promote the business and services they offer. As a rule, affiliates use the following “tactics” to achieve this goal:
- Banners of various formats (HTML5, GIF);
- Popunders (they are used with extreme caution since they have a low conversion rate);
- Landing pages (one-page Internet portals used to attract a client);
- Demo of slot games;
- Video ads (ads launched via YouTube or In-app).
No universal and well-proven strategy works in 100% of cases. It all depends on an online gambling company. Therefore, players usually see different retargeting banners and ads once they start browsing the Internet. If you see such an ad, it doesn’t mean that an online casino is second-rate or poor-quality, it is just resorting to different marketing tools to increase its customer base.
It should be noted that gambling remains a profitable niche thanks to the hype around casino partners. New geolocations are added with an accessible Internet (Africa, Asia), many players from offline gambling are moving to the online casinos. As a result, modern gamblers do not suffer from a shortage of online gambling resources.