pctechguide.com

  • Home
  • Guides
  • Tutorials
  • Articles
  • Reviews
  • Glossary
  • Contact

Build a Website That Converts With These Tips

websiteThese days having a website is pretty much mandatory if you want to get your business noticed. Many consumers expect it and it is the first place they go when they are doing research on goods or services. But, just having a website is only half the battle. You also need to build a site that captures people’s interest and converts visitors into buyers. The steps below will help you turn your website into a silent sales person that is working for you all day long.

Optimize Your Site for Mobile Devices

These days, more and more of us are surfing the web on the go – via smartphones, tablets and laptops. And if you want a piece of this traffic, you need to make your design responsive to all mobile devices.

To give your visitors an enjoyable mobile experience, make sure your design adjusts to fit the screen of any device. Additionally, all elements of your website – pages, resources, actions, and so on – should be easily accessible. If they’re not, visitors will quickly become frustrated and click away to a competitor. And really, who can blame them? You’d probably do the same.

Make it easy for customers to contact you

That means displaying your phone number in the upper-right corner of every page, and providing a simple, easy-to-find contact form. While some people prefer not to list an email address for fear it will be picked off by spam robots, it can serve as another contact option for those who hate web forms. Whatever you choose, the two main ideas are options and ease. Give your visitors a choice, make it easy, and they will come.

Keep the Site Basic

Have you started to notice a theme here? If you haven’t, it can be summed up in one word: easy. In today’s fast-paced world, people are busy. They don’t have time to navigate a complicated website, dig through dozens of pages to find a contact number, or try and figure out what it is that you’re selling because your mobile site doesn’t display content properly.

So when it comes to design, simplicity just makes sense. To produce the content of a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t waste time distracting them with excessive information, stupid games, or flashy animations. Instead, have a nice clean layout so they can understand what you’re offering quickly and can contact you with a click.

Put Your Personal Touch on the Site

Say you have to choose between services offered by two different websites. They both sell the exact same thing, and the sites look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses generic stock images of business people. Assuming images from both sites are of the same quality, which one are you more likely to choose? Undoubtedly, you chose the real people.

So next time you have to choose between stock images and shooting real photos of you and your staff, invest some time and money in quality pictures taken at a studio – it’ll be worth every penny.

Use Social Media, but Don’t Make it Center Stage

Everyone loves throwing social media icons on their websites, and it’s not a bad idea to show your credibility. However, if you put these at the top of the page, your visitor is more likely to click on them immediately. Sounds cool, right? Wrong. When this happens, you just created an exit for them to leave your site and never return – we all know how easy it is to get distracted on social media. Instead, place your social media icons at the bottom of the page in the footer. Remember the goal of your website is to convert. If your visitor leaves before they get a chance to explore your services, content and offering, you’ve lost them before you ever even had them.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Filed Under: Articles

Latest Articles

ADSL Filters

Because ADSL uses high frequency signals that are outside the range the human ear is capable of hearing, the service can operate over the same pair of copper wires as your ordinary phone line. However, to prevent the ADSL data signal from interfering with your regular telephones and other … [Read More...]

Ad-Aware Total Security Review

PROS: The file shredder worked, albiet very slowly. CONS: Just about everything with Ad-Aware Total Security didn't do as advertised. Having tested it on three different systems (more than the recommended system specs were met) with nearly the same results, I wouldn't be surprised if … [Read More...]

Installing Windows 98 – Copying the Windows Files to Your Computer

After Setup finishes creating the Startup Disk, the Start Copying Files dialog box appears. After Setup has collected the information it needs from your computer, it begins copying the Windows 98 files to your computer. Click Next to start copying files. Windows 98 Setup does not require … [Read More...]

Artificial Intelligence is Shaping the Solar Energy Field

The global market for solar power is expected to be worth $194.75 billion by 2027. As demand for solar energy solutions rises, solar product … [Read More...]

9 More Great Microsoft Word Hacks to Boost Productivity

We mentioned a few great Microsoft Word hacks in our last post. We wanted to follow up and share some more that can help improve productivity. … [Read More...]

7 Great Microsoft Word Hacks to Bolster Productivity

Today we are going to show you 24 Word tricks to get the most out of this text editor. Although there are many alternatives, Word is still the tool … [Read More...]

The Growing Importance of AI in Forestry Preservation

Artificial Intelligence as a key to environmental and forest industry preservation There are different types of Artificial Intelligence. On the one … [Read More...]

Machine Learning: the Future of the Hotel Industry

Do you operate a hotel chain and want to calculate budgets automatically? Does your hotel need to predict next week's purchase orders or how many … [Read More...]

5 Pieces of Technology to Boost Your Business in 2021

Let’s face it; running a business is not usually easy. Whether you are self-employed and running your own one-person operation or employing many … [Read More...]

Guides

  • Computer Communications
  • Mobile Computing
  • PC Components
  • PC Data Storage
  • PC Input-Output
  • PC Multimedia
  • Processors (CPUs)

Recent Posts

Selecting the Perfect Linear Actuator

Linear actuators are very useful power conversion devices. The market is growing rapidly. Internally, a linear actuator consists of an electric … [Read More...]

RegGenie Review

PROS: RegGenie scans computer systems fast and detects invalid entries accurately for various computer systems. It's a basic registry cleaning program … [Read More...]

Driver Detective Review

Updated review for the latest Driver Detective version in 2015 PROS: Driver Detective is very easy to use. It has a quick installation process and … [Read More...]

[footer_backtotop]

Copyright © 2021 About | Privacy | Contact Information | Wrtie For Us | Disclaimer | Copyright License | Authors