6 Tips for Social Media Success in the New year

Social media continues to grow in leaps and bounds. With every passing year, we learn new things about what works and what fails. One thing that is for sure is that social media is about building relationships. Brands need to learn and interact with their customers intimately. They also need to be responsive and provide their audiences with helpful content as opposed to bombarding them with marketing messages.

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After careful analysis, I have come up with the following tips that I believe will define the success of your social media strategy in the coming year.

1.     You must have a social media plan

It isn’t just about posts, tweets and mentions. It never was. You must come up with a strategic social media plan that clearly defines your current situation and defines in concise terms where you want to go. When setting your social media goals, you must adhere to the SMART technique of goal setting. Every goal you set must be SPECIFIC, MEASURABLE, ASSIGNABLE, REALISTIC AND TIME RELATED. Thus, an example of a SMART goal would be, “Gain 5,000 female Facebook followers aged between 18 and 35 within six months.” Having a concise plan keeps you focused. The plan should then be broken down into actionable steps that can be assigned to members of the team who are then accountable for those portions of the plan.

2.     Where is your audience?

You must know where your key audience hangs out. Wouldn’t it be ridiculous for you to post a marketing message at the local pub when your main audience doesn’t drink and would normally be found at a coffee shop? This is the same thing when you post on Twitter when your audience hangs out at Instagram. Don’t waste your resources. Invest in business intelligence tools to help you determine audience’s preferred social network and direct your marketing dollars in that direction.

3.     Video is the new king

Quality content is king –  so said Bill Gates in 1996. However, a more recent update to this is that video is the new king of content. People love watching video. This could be because people have historically loved television and online video does appear to be a natural transition. In fact, all the research indicates that millennials would rather watch a video than read content. So, if you haven’t been using YouTube, you better make it your priority this year. Just look at how Facebook Live exploded onto the scene. To get started with video, you need to invest in video creation. There are a number of great editing tools but to really get great marketing videos, there are no shortcuts. You will need to hire a professional. Luckily, there are many affordable video professionals that can be hired at any of the numerous freelancing websites on the Internet.

4.     Invest in social media ads

Organic traffic and SEO are difficult to attain especially for start-ups and small businesses that haven’t been in business for a while. There is way too much competition, so to make headway, you need to invest in social media advertising. But, audiences are becoming accustomed to ads and unless your ad is really creative and compelling, it may not attract attention. So you need to think outside the box before launching any campaign.

5.     Customize your content

Never, ever follow a one-size-fits-all strategy. Tailor your content for different social networks and market segments. What works on Facebook will not necessarily work on Twitter. Similarly, a message that appeals to millennials may fall flat with Generation Y. To this end, intelligence is key… and back to my initial point, you must know your audience intimately.

6.     Invest in social media monitoring tools

And, the preceding point begs the question, how do you learn your audience intimately? The answer lies in analytics. Most social media monitoring tools come with detailed reports that help understand your audience. Invest in a good tool that’s specific to the social network(s) frequented by your audience. Once you gain insights into your audience, tweak your social media strategy until you get it right.

Conclusion

Follow these tips to the letter and you will enjoy a great deal of social media success this year. Also, as mentioned at the onset, the social media landscape is changing fast. It’s hard staying abreast of all the changes. To keep yourself apprised on recent developments, I recommend reading this great social media marketing guide and follow people like Ian Clearly to get more insights.

 

Best Productivity Boosting Apps for 2016

Best Productivity Boosting Apps for 2016

One thing is for certain — software is developing at such rate that it has become increasingly hard for us to keep track of everything that’s hitting the market.

That is why we decided to do the job for you. We have searched the Web high and low for productivity tools that can help you finish your daily tasks faster. Luckily, in 2016, we got a significant amount of new software and tools that you can use.

Here are our picks for some of the must have productivity apps of 2016.

Pocket

Our first tool in line is Pocket — an app for saving web resources for later use. If you don’t have the time to read or watch something important right away, you can save it to Pocket and read it whenever you find the time.

The tool is really helpful if you are in a hurry or dealing with lots of things at the moment. You can save a bunch different resources, such as articles, images or videos. The tool is accessible from multiple platforms and your files are all synchronized in one place. It’s like having all of your favorite resources inside of your pocket. Literally.

RescueTime

You maybe heard about this app since it’s becoming increasingly popular. It is a simple tool that tracks your daily activities and everything you do online. And why is it so popular, you may ask?

Well, it has a tracker that watches how much time you are spending on various websites and applications. It can detect if you are procrastinating and not concentrating on your important tasks.

The final goal is to spend more time on the right things and less time on productivity killers. Also, you can see a detailed report of your day and all the things you did, so you can get an idea on how to make your performance better. Trust me, once you install it, you will never want to remove it.

Producteev

Producteev is a perfect task management program to help you with delegating your office-wide projects. It is a powerful tool, with features that are so much more than just a simple online to-do list.

With this tool you can quickly assign any task to your colleagues and track their progress with real-time updates. The tool has the ability to breakdown all projects into smaller pieces, to ensure their visibility and a complete overview. Producteev is easily accessible from your laptop or mobile phone, giving you the ability to keep close track of your important tasks.

Able2Extract PDF Editor

If you are dealing with PDFs on a regular, you know how frustrating it can be to edit those files. Well, now we have a solution for that problem. Investintech’s PDF editor is a powerful tool that lets you perform any kind of PDF edits in seconds.

An amazing thing is that all changes are instant and immediately visible on your PDF content. You can add and delete text or merge and extract pages. The tool automatically detects your font, so you are not wasting time on searching for the right one. With this software you get an all-in-one PDF suite, so give it a spin and see for yourself. It saves a lot of time.

Brain.Fm

Not all productivity applications have to be designed in the same way. With Brain.Fm the approach is a little different, but the effects are almost the same. Since listening to music can distract you, this tool is specifically designed to relax and focus you on work. Brain.fm plays the type of music that’s gonna make you more work oriented, productive and satisifed. If needed, it can also help you fall asleep in no time. Turn up your headphones and you are good to go.

These are just some of the tools that have the possibility to increase your productivity and make your work life easier.

By embracing them and their features, you are going to become more confident and result focused. And let me tell you: with the boost in productivity, come great results

Should You Consider Office 2016 for Mac?

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What To Consider Before Upgrading to iOS9

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