Are you considering getting on the mobile app development market? That can be a wise move. The market for mobile apps is expected to exceed $407 billion by 2026.
However, getting in on this industry won’t be easy. Building an app for your business can be tricky, particularly if you don’t have any coding expertise. Although mobile development might feel like magic until you start learning about it, there are defined internal processes and milestones that can guide you through the development cycle. Regardless of your role, familiarizing yourself with them will make the process more comfortable for you and improve the quality of the final product.
The Process of Creating Great Mobile Apps
Entrepreneur.com created a guide on building mobile apps, but we decided to add some points that they missed. There are nine primary stages leading up to the release of any mobile app. In this article, we’ll briefly describe each of them and determine how they contribute to the development process.
1. The Research Stage
While researching, you need to figure out what groups constitute your target audience and what value your app idea can offer. This stage is also the time to survey various development technologies (learn more on this website) and identify the toolkits that can fit your needs and target platform requirements. Research is crucial to understand whether your idea aligns with the needs of your potential customers and what resources will be required later on.
Overall, the questions that you should consider before heading into your project include:
- What is the goal of the app?
- What groups can it appeal to?
- How do you expect users to engage with your app?
- What platforms host most of your potential customers?
- Which development tools may be applicable to develop your app?
2. Drawing Up Estimates and Formulating Requirements
Once you’ve done your research, it’s necessary to compose a detailed and clear plan for the app’s functionality. Include all desired features, capabilities, and design choices. Note down the target platforms and tools you wish to use. Creating a specific and extensive list will help you obtain accurate estimates and allocate a correct budget for the project.
3. Outlining the Marketing Campaign
The marketing campaign for your application should begin before the app hits the market. Outline the strategies, social media platforms, and ideas your marketing team can use during various stages of the app’s lifecycle. While development is still in progress, it’s important to create anticipation among your target audience. Subsequently, the marketing will change when you release the app.
4. Creating a Wireframe of the App
A wireframe is a schematic representation of the app or some part of it. Each element on the wireframe can be labeled so that developers get a clearer idea of what design choices and interactions between various features you wish to have. You can create a wireframe both traditionally and digitally.
5. Designing UI/UX
During this stage, you will work closely with your design team to figure out the best choices for your app. Think about what color scheme, general tone, and fonts can fit the message of the application and appeal to your target audience. When working on the app’s front-end, you should also think about how the design can help you promote your brand. This simple trick can turn your mobile application into an incredibly effective form of marketing and greatly improve your brand’s visibility.
6. Developing Back-End Functionality
Back-end functionality includes all features of your app, as well as database interactions, security mechanisms, and connecting the functionality to the app’s design. This is typically the most substantial stage of the development process.
7. Conducting Quality Assurance
Testing is a crucial stage in the mobile development process. Although it typically occurs when the initial version of the app is ready, you should aim to test iteratively, bringing the development and the testing teams together. Quality assurance is necessary to catch lingering bugs and incorrect behaviors, as well as ensure the app works properly after fixing past errors or introducing new features.
8. Launching the App
When the final build is ready and tested, it’s time to load your application on the app store of your target platform. During this stage, it’s crucial to receive high ratings and get to the top as quickly as possible, because, as time passes, newer apps will keep piling on top of yours. Powerful marketing and customer support services are integral to getting the most out of this phase.
9. Post-Launch Campaign
Releasing the application is a major milestone, but it’s not the end of the road. Once the app goes live, you need to keep an eye on the feedback you receive, as well as on possible bug reports and fluctuating market tendencies, and deliver updates accordingly. Post-launch marketing is another critical area of focus to maintain user loyalty.
Mobile development is a dynamic process that rarely follows a straight path from an idea to a product. However, learning about its key stages can help you understand how to approach this process and plan your project correctly. Overall, avoid neglecting research, make sure your financial expectations and deadlines are realistic, and encourage close collaboration among all the teams involved in the project.