The global gaming industry is growing at an unprecedented rate. It generated nearly $138 billion in revenue in 2018. There are a lot of reasons the market is booming. One of the biggest is the rapid progression in AI technology, which makes games better than ever.
This past summer, Towards Digital Gaming wrote an excellent article on artificial intelligence in the digital gaming industry. Laura E Shummon Maass pointed out that the role of AI is different from what we originally anticipated, but it is still essential to the future of the profession. She said that the history of AI in the gaming profession can be traced back to Wolfenstein in 1992. Newer AI tools are even more effective.
Consumers and gaming professionals alike should be aware of these changes and make the most of it.
AI is the Biggest Disruptor in the Gaming Industry
There is a reason why online gaming industry is one of the most rapidly growing business sectors in the entire world. The way it has been utilizing latest technologies has made it very easy for gamers to access online casinos and indulge in a wide range of games like slots, roulette, blackjack and more, on the go.
Becoming AI has said that artificial intelligence is the biggest changing force in the industry. The impact of AI in this field is almost too massive to fathom, unless you are working on the front lines as a developer.
These gaming websites are also backed by reputed casino software developers who offer all kinds of new age games, fueled by the latest technologies. For instance, you can have a look at these Microgaming games and get an idea what we are referring to here! In this short article, we will acquaint you with some such well-known technologies that are powering the present-day online casinos.
Predictive analytics and data modelling
How well they monitor and understand the customer behavior decides the fate of all business enterprises today. These days, online casinos can very well understand their customers’ minds by using new age predictive analytics and data modelling methods. Gaming portals make use of such analytics for tracking the players’ history, and are thus able to assist game design that is more to the liking of the players.
Once they are armed with the right information related to these players, these online casinos can offer customized gaming experiences to them. On the whole, it helps them increase footfall and customer loyalty with the help of satisfied players and positive testimonials.
The implementation of block chain technology is one of the recent developments in the online gaming industry. And if you look closely, it does offer a lot of advantages too. Block chain technology is essentially about distributed ledger and autonomous nodes that enable anonymous interactions and protection of players from fraudulent entities. Modern day websites are making full use of this technology to create apps that allow gamers to indulge in their favourite activity using cryptocurrencies like bitcoin. There are no intermediaries, charges and taxes involved.
The evolution and growth witnessed in the mobile industry has made it possible for gaming businesses to develop online casino platforms that are ideal for mobile devices. Today, you can play almost all your favourite online casino games on your smart phone, from anywhere you want, at any time of day and night. Online slots or pokies as they are popularly referred to, are the most frequently played games on these mobile devices. Well-known casino games’ developers such as Microgaming, Rival Gaming, Betsoft and NetEnt are continuously engaged in developing cutting-edge and technologically-advanced online slots that can be easily played for real money on such devices.
VR is all about immersive gameplay that offers real-life-like gaming experience to players. Nowadays, gamers can use the latest VR equipment like Facebook’s Oculus Rift, Sony’s PlayStation VR, HTC’s Vive and others to play a good variety of VR casino games including blackjack, roulette and online slots, from their living rooms. In a VR environment, you interact with real-life like casino games and can also communicate with dealers and other players.