People are more dependent on PC tech repair services remains fairly high. According to research from IBIS World, the market for these services is estimated to be worth $18.7 billion.
Unfortunately, demand for these services is starting to temper. IBISWorld reports that the market size is expected to fall 0.1% within the next five years. This is one of the reasons that The Balance says starting a computer repair business might not be the best option. There could be a reflection of a number of factors. It could be driven by growing dependence on mobile technology or people being savvier about repairing computers themselves.
Some experts speculate that the computer repair business is slowly dying. Garry Taylor, a seasoned software developer currently living in Australia, says that people are viewing computers like appliances these days. They simply replace them with a new model if they break down.
This is a bit of an alarmist view, since there are plenty of reasons people often prefer repairing a computer problem instead of replacing the whole machine. However, the fact remains that computer technicians face some challenges. They need to smarter about marketing their services to get customers as demand for their services begins to stagnate.
Developing New Marketing Strategies as a Computer Repair Professional
Even the most seasoned marketing experts will eventually run out of ideas. This is true even if they are promoting a seemingly evergreen service like computer repair. If you have used up all the tricks you have, you will reach a point when you are unable to come up with something new and exciting. Since you still need to advertise computer repair services, the best thing to do is take a break and get new inspiration for your marketing ideas. These tips will show you how.
Travel to new places
Jason, a computer repair professional I spoke with from Oregon believed that all computer repair marketing strategies were the same. That was until he took a trip to Michigan and spoke with a colleague. That colleague showed him some ways that his company engaged with locals, which helped him find new customers.
Travelling is an exciting way to get new ideas. When you visit places you have not been to before, you will feel inspired by the cultures and traditions. Even the language people speak, or the clothes they wear can also be a great source of inspiration. Be open to new ideas and learn from your trip. You can apply the information gathered from the experience as you begin brainstorming for your next marketing campaign.
Think of yourself as a customer
If you belong to the target demographic of your company, you do not need to look for inspiration elsewhere. You can start with yourself. You are a part of that group, and you need to put yourself in the shoes of your target audience. Regardless of the nature of the campaign, you need to start by asking yourself how the ad appeals to you. If you dislike what you came up with, the other people in your group might also feel the same way.
As a computer repair professional, you need to put yourself in your customers’ shoes. What will prompt them to need your services? What is their state of mind? When you stop to think about it, you will realize that they will be frustrated or even scared when their computer stops working. This means that you need to reach people that are ready to make urgent, impulse purchases. Finding the right outlets to reach them is important.
Study other campaigns
There is nothing wrong with checking out the competition. You can get inspiration from what they did to appeal to the same target audience that you are trying to reach. It does not mean that you will copy the same strategy. Instead, you can study what they did and find a way to do it even better.
However, it is important to study campaigns from scrupulous companies. Believe it or not, there are a lot of marketing scams in the PC tech repair industry. The FTC just settled a $35 million lawsuit with a computer repair company for deceptive advertising.
Study what social media influencers are doing
These days, social media influencers are a big deal. Even major brands pay these people for promoting their business. They trust the influencers to help spread the word because of their massive influence. If you cannot yet afford to pay such influencers to help your company, the best option is to study how they appeal to your target audience. What words do they use? What makes people love and believe in them? You can study the way they do their job and use it as you start creating your campaign.
The influencers in this industry might be other PC tech companies. However, you will also learn from studying computer technology bloggers like Tom’s Guide. They are well respected experts that can inspire many ideas.
Do not force anything
You need to get inspired by yourself and the people around you. However, you cannot push yourself to get the desired goal if it is not yet the right time. You could end up copying the campaigns of other companies instead of coming up with something original. You also need to take your time or else the results might seem forced.
When you are looking into roller banners for your next marketing campaign, you can use these strategies to come up with something amazing. Look for the best elements to incorporate into your rollerbanners so that they will spark attention. You also need to stay calm even when things do not go your way. Eventually, you will find something that works for your business.