I recently had the honor of working closely with a major digital marketing company in Mexico. Due to the COVID-19 crisis, I had to socially distance and work remotely of course. However, I learned a lot of great things about the principles of web design for a Mexican company. Some of them are similar to the web design practices we use here in the US, while others were unique.
There are more than 4 million companies in Mexico. Of that total, 99.8% are considered small and medium enterprises (SMEs), which contribute 42% of the Gross Domestic Product (GDP) and generate 78% of employment in the country.
This creates a massive opportunity for web developers that work with Mexican companies. If you are looking for new ideas on web design practices, then you should check out the best YouTube videos on the topic. I found a video on 3 Mighty Deal fonts that you may want to look at. You may also want to watch the video titled Awesome Deal Sites for Web Developers.
There are more and more people in Mexico who want to start their own business. Hundreds of companies are created in our country every year but only 25% of the businesses achieve the expected success. 75% of new businesses fail for various reasons, some of them are for lack of money, others for the absence of proper planning and lack of a good marketing and sales strategy.
Given the importance of the Internet today, it is essential for businesses to have an online presence to capture more customers and be among that 25% of companies that are successful. In Mexico, 59.8% of the population has access to the Internet, which is equivalent to 65 million people, that is, millions of potential customers for your business, so having a website is no longer an option, it is a necessity. In the world, about 300 websites are created every minute, so having a successful website will increase your chances of success in your business considerably. But how to achieve a successful website?
Meeting the high demand for information in cyberspace is a task that requires creating new websites with quality content. Therefore, we give you 5 tips to achieve success with the design of your website:
- Define the objective of your website
It must be clear that a website is a showcase that works 24 hours a day, 365 days a year so you must define, without any doubt, what the purpose of your project will be. This is the first step to know how simple or complex the website to be built will be.
Depending on the type of information you want to share, you will be able to choose a design according to the content. That is to say, if you are an architect who wants to have a page to promote your work, the best thing to do is to choose a design that allows you to place several image galleries of your projects.
In the market there are several free options to create web pages or blogs in a matter of minutes. Some of the alternatives are WordPress, Jimdo, or Wix, among many other options.
- Choose your design
Once the purpose of your website is defined, the next step to be taken is to select the design of the site. When communicating a company’s messages on a website, it is essential that it has a good design, that it is simple and that it stands out, as well as being easy to navigate. Colors and navigation are very important aspects of such design, so the better the elements fit together, the more it will call the users’ attention. At this point you can ask for help from professionals like us.
When designing a website or updating the existing one, you must prioritize the mobile optimization of all sections, so that your users can view the page without losing quality and functionality from any device. It is fundamental that people see your website well from their cell phones and tablets, since this represents the majority of internet visits in Mexico and the world, with a tendency for this to increase. Otherwise it could affect your Google ranking and your users’ browsing experience.
- Updated and quality content
It is very important to have quality information on your website that provides added value, and that gives the user more information about our products, services, trends, news, etc. This not only generates practical and useful content, but also contributes to a better positioning in Google and generates traffic, and is also transcendental for linkbuilding strategies. Remember that our website is the face of our company on the Internet.
We recommend that the information you are going to publish is gathered in advance. At this point, the content should already be hierarchical with its corresponding images and videos. One aspect that you should always consider is related to the intellectual property of the content. Whether it is text, photos or multimedia elements, these must be original or have the corresponding credits from their authors.
It is also possible to use images or designs for free through many pages that offer this type of service as pexels, or picjumbo.
- Web positioning in search engines SEO (Search Engine Optimization).
Once you have finished uploading the content to your website, you only need to perform the actions of search engine positioning, so that the page is visited by as many users as possible.
Positioning a website can have several fronts. SEO has to do with the tags of the photos, the texts, the titles, the videos that you host on your website and that guarantee that they can find you on the internet. Once again, it is useless to have an updated and usable website if Google does not suggest it in its searches.
- Link to social networks
Any quality digital marketing strategy must take into account social networks to ensure success. And our website, our blog or our online shop cannot be less. So you must include and maximize the sociality of your website through the buttons and applications of social networks.
Social networks are indispensable in a digital strategy. When people want to know more about a brand they turn to your website and social networks. To make the life of your website visitors easier, make your social network buttons visible so that interaction with your potential customers will increase and you may gain a few more followers.
If you don’t have time to carry out the design of your website yourself and want professional help, don’t hesitate to contact us. In Web Design and SEO we have 15 years of experience in website design, internet advertising, search engine positioning and digital marketing strategies for any type of business, it will be a pleasure to advise you and help you with the ethics and transparency that distinguish us.