In recent years, eCommerce has transformed to where consumers no longer handle purchases on conventional websites. Shopping is currently carried out through IoT devices, mobile apps, and more channels.
Traditional online shopping has had its shortcomings, diminishing customer experience. In this regard, headless commerce was created to assist brands in providing better shopping experiences for channels that are available or are yet to emerge. It works on the concept of detaching a website that functions on traditional CMS from a backend functionality such as a cart. This is done using application programming interfaces.
Importance of headless commerce
Actual omnichannel experience
Companies can make omnichannel sales regardless of whether clients are shopping on their mobile device, chatbot, pc, and many other digital media. Moreover, companies can develop a front end for a new online sales channel at any point in time. This can be a powerful technique that boosts company sales by expanding the scope of market reach.
Conventional eCommerce provides customizations that are limited to the frontend tools developed by the business. One of the most significant benefits of headless commerce is providing boundless potential on the front end. IoT-enabled tools are immediately incorporated into the headless framework. The upsides include IoT-based loyalty programs, proximity marketing, and intelligence across selling.
Personalized customer experience
The modern consumer wants an experience that meets their needs and desires. Headless commerce enables the tuning of frontend sales to meet consumer preferences. It ensures organizations differentiate their services from competitors through new and enhanced experiences. Features such as personalized recommendations, shopping preferences, and promotions directed towards clients with regard to their previous purchase history. When goods and services are personalized, there is a strong bond between companies and their clients.
The breakout of the coronavirus pandemic is a perfect indication of the need to understand customer buying behaviors which can change at a glance. Headless commerce ensures frontend services are flexible enough to meet the ever-changing customer demands and problems. The necessary processes include modifying advertisement and marketing to what current and potential shoppers are interested in. on the other hand, it makes pick and delivery options convenient to the consumer.
Increased conversion rate
It decreases the amount of shopping cart abandonments and website bounces by introducing a sense of anticipation of services and products provided. Headless commerce can give developers the flexibility, creativity, and personalization to create excitement in diverse ways. This is achieved by creating interactive experiences and individualized promotions that result in discounts, such as completing a game on a website to get discounts. This excitement has proven to increase conversion rates.
Long-term cost savings
While it may appear that running a headless commerce platform is far more expensive than conventional e-commerce, companies must consider the long-term costs. While it’s evident that frontend design expenses will undoubtedly rise to develop new and distinct digital sales outlets, it’s also vital to evaluate the value of these unique tools in terms of client engagement and retention. Companies will reduce expenditure on marketing and sales activities if they include more options and customization into the front end of e-commerce systems.
Examples of headless commerce in action
Burrow: Burrow is a consumer furniture store created to eliminate setbacks in conventional furniture shopping. They created modular products that were comfortable, stylish, and could be conveniently shipped to consumers. In addition, they needed to customize their products and site easily and quickly to ensure templates do not limit creativity. They chose BigCommerce as their scalable backend module. It enables them to use custom CMS to eliminate constraints caused by fixed templates.
The Good and the Beautiful: This multinational organization produces prekindergarten through the high school curriculum. As sales drastically increased, the program lacked the scalability to expand as the business grew. Moreover, the team needed a user-friendly and attractive front end, hence a decoupled architecture. The company settled on Magneto, which had a reputation for working with large companies to offer better experiences and support. After this migration, the company experienced a 72% expansion in conversion rate, 322% increase in revenue, and 358% increase in order.
Headless commerce has a lot of benefits. The big, mid-size and small companies are now enjoying lots of advantages that come with this new invention. However, the mere concept of re-platforming deters many businesses from implementing a headless system.
The correct headless service helps you avoid the difficulties and difficult decisions of replacing your infrastructure. These solutions can help you quickly manage change while lowering the total cost of ownership, speeding up time to market, increasing security, and providing all you need to provide a world-class online shopping experience. Headless commerce allows you to accomplish all of this while having more freedom and control over the front you employ.